With the development of devices like Google Home and Amazon Echo, voice search continues to grow. If you don’t currently use voice search optimization, you’re missing out on valuable leads and revenue.
Still not sure if voice search optimization is worth it? In this post, we’ll share 30+ voice search statistics that prove you should start investing in voice search optimization.
Just keep reading, or give us a call at 888-601-5359 to learn more!
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Voice search statistics for 2024
1. The worldwide smart speaker industry was worth $6.4 billion in 2023 and is expected to hit $110 billion in the next ten years (Source)
2. By 2024, global smart speaker sales will surpass $30 billion (Source)
3. Over 1 billion voice searches are conducted each month (Source)
4. Over 70% of voice search results pull information from featured snippets and “People Also Ask” (Source)
5. 75% of voice enabled speaker owners use voice search each week to discover a local company (Source)
6. 31% of smartphone owners worldwide use voice search at least once a week (Source)
7. 72% of smart speaker owners use voice search to find information about local businesses (Source)
8. 20% of searches on mobile devices are voice-based (Source)
9. 80.5% of people aged 18-29 have tried using a voice assistant on their smartphone (Source)
10. 72% of people who own a voice search device say it has become part of their daily routine (Source)
12. 11.5% of smart speaker owners in the U.S. make purchases by voice every month (Source)
13. Around 80% of all voice search queries are conversational (Source)
14. Mobile users are 3x more likely to use voice search (Source)
15. 72% of people who own a voice search device say it has become part of their daily routine (Source)
16. 50% of U.S. consumers use voice search every day (Source)
17. Nearly 20% of all voice searches are triggered by a set of 25 keywords (how, what, easy, best) (Source)
18. 93% of consumers are satisfied with their voice assistants (Source)
19. 86.1 million U.S. smart speaker users ask questions via voice in 2024, compared to 80.2 million inquiries in 2022 (Source)
20. Mobile voice search on Google is supported in over 70 languages (Source)
21. 4.6 seconds is how long it takes on average for a voice search result page to load (Source)
22. 71% of internet users prefer to conduct a query through voice search instead of typing (Source)
23. 75% of Americans use voice assistants to check the weather (Source)
24. Google voice search result pages have an average of 2,312 words (Source)
25. On average, voice assistants can answer 93.7% of search queries accurately (Source)
26. On average, only 22% of the time, the results of voice search match across all the devices (Source)
27. 35% of American adults are interested in voice shopping but do not currently use it (Source)
28. 39.3% of Chinese internet users use voice assistants each week, more than in any other surveyed country included in the analysis (Source)
29. Around 4 in 10 US consumers expect that “voice technology will be as good as speaking to a human” in less than 5 years (Source)
30. By 2026, 91.4 million American consumers will use voice-enabled functions of smart speakers to ask questions (Source)
Fuel your strategy with voice search statistics
These voice search stats are proof of the effectiveness of voice search optimization. If you want to reach more people searching through these devices, you must adopt a voice search marketing strategy.
Featured snippet creation and optimization services from WebFX can help!
At WebFX, we have a team of over 500 experts who will bring their knowledge and expertise to your campaign. We’ll help you adapt your search strategy for voice search queries. You can rely on our experience to help you grow your business.
If you’re ready to experience the benefits of voice search optimization, contact us online or call us today at 888-601-5359 to speak with a strategist about adapting your marketing strategy for voice search trends.
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
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