How much of an impact can your business make in 280 characters? With X (formerly Twitter), quite a bit!
The famous microblogging platform holds enormous potential for marketers, with over 619 million users active on X each month.
But, after a rocky ownership transition & rebranding period, you might be wondering: Is X is still relevant today? The answer to that question is for you to decide with the help of 50 X (Twitter) statistics:
- Key X (Twitter) statistics
- X (Twitter) marketing statistics
- X (Twitter) advertising statistics
- X (Twitter) user statistics
- X (Twitter) usage statistics
- X (Twitter) public opinion statistics
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Key X (Twitter) statistics
- X has generated over $4 billion in global advertising revenue
- There are approximately 640 million Premium X users active on the platform
- 619 million users are active on X each month
- The number of total daily X app users is down 23% from November 2022, Elon Musk’s first full month of owning the app
- X is responsible for 1% of global advertising revenue
X (Twitter) marketing statistics
- 81% of male X users have reached out to a brand on X
- 75% of X users have used the platform to reach out to brands
- 68% of female X users have reached out to a brand on the platform
- 66% of brands use X in their social media marketing campaigns
- 65% of social media users who reach out to a brand expect them to respond
- 44% of global marketers use X for their digital marketing campaigns
- 33% of users who communicate with brands on X do so primarily for answers to questions
- 30% of brands say X drives value for them
- 20% of users who communicate with brands on X do so to complain
- X engagement rates have declined 20% in the last year
- Weekly posts by brands across all industries have declined 15% in the last year
- 0.029% is X’s average engagement rate across all industries
- 3.31 posts are made on X each week by brands across all industries
X (Twitter) advertising statistics
- By 2027, X’s global advertising revenue is expected to drop as low as $2.7 billion
- X has over 237 million monetizable daily active users
- 97% of X users are more focused on the visual elements of ads
- 75% of X’s revenue comes from advertising
- Video ads on X that feature a brand logo within the first three seconds see a 30% higher brand recall
- There’s been a 22% increase in X ad engagement this past year
- Vertical X ads see engagement rates 7x higher than ads on users’ Home timelines
X (Twitter) user statistics
- X has an audience reach of approximately 106 million users in the U.S.
- 61% of X’s global audience identify as male
- 45% of X’s user base makes more than $70,000 annually
- 39% of X’s global audience identify as female
- 36% of X’s global users are 25–34 years old
- 34% of X’s global users are 18–24 years old
- 29% of U.S. X users are college graduates
- 19% of X’s global users are 35–49 years old
- 7% of X’s global users are 50 years or older
- Only 2% of X’s global users are less than 18 years
X (Twitter) usage statistics
- 55% of users prefer to see informative content on X
- 53% of U.S. users regularly use X for news
- 39% of users want to see content relevant to them on X
- 34% of users want to see funny and creative content on X
- Over 26% of posts on X include at least one emoji
- Users spend an average of 5.3 hours on X each month
- Users spend roughly 34 minutes on X each day
- The face with tears of joy emoji is the most used emoji on X, with a usage rate of 1.81 for every 10,000 posts
X (Twitter) public opinion statistics
- 69% of female X users have reported taking a break from using X for several weeks or more in the past 12 months
- 54% of male X users have reported taking a break from using X for several weeks or more in the past 12 months
- 40% of X users stated it was extremely or very likely that they would be using the platform in a year’s time
- 35% of X users said it was somewhat likely they’d still be active on the platform in a year’s time
- 25% of X users stated it was not likely they’d be using the platform in a year’s time
- 18% of adults in the U.S. have a very unfavorable impression of X
- 9% of adults in the U.S. have a very favorable impression of X
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.Submit 
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Leverage these powerful X (Twitter) statistics for your company
Are you ready to take advantage of X’s reach and engagement? Our team of over 500 experts will handle the content creation and advertising management for you. And with our ROI tracking technology, we’ll keep an eye on the numbers to drive real results for your company!
Witness the power of X (Twitter) in action by partnering with WebFX’s social media experts today. Call us at 888-601-5359 or contact us online for a free consultation!
Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
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