LinkedIn has over 900 million members across dozens of countries. In the U.S. alone, they have over 180 million active users. That is a lot of potential clients, employees, and business partners are all on one social platform.
Your LinkedIn business banner must be engaging and compelling for those over 63 million decision-makers. A great place to start is by making sure your banner has that WOW factor.
In this article, we look at LinkedIn banner examples that will get you there.
Key elements of an eye-catching LinkedIn banner
There are a few best practices that you can implement from the get-go for your banner. These key elements will ensure that your banner is above average:
- High-quality image: Ensure you use a professional, high-resolution, striking image.
- Brand consistency: As with all your social media platforms, you should be consistent with your company’s colors, logo, and overall aesthetic.
- Clear message: Decide on the message you want to entice people with. You can use a tagline, slogan, or strong image to visualize your message.
- Simplicity and clarity: Don’t add too many design elements to your banner. Remember that the space is limited and is viewed differently on various devices, so make sure you have a clean, clear design.
From here, you just need to find your personal angle to the design to optimize your LinkedIn profile fully.
8 inspired LinkedIn banner examples
We’ve collected several LinkedIn banner examples to help you draw inspiration. Each one has adapted a unique angle for its specific company and value proposition.
1. Amazon LinkedIn banner example
Instead of showing their warehouse or products, Amazon decided to showcase their employees and a single award for being the Top Company in the United States. They have created a collage with high-resolution images in a simple, clean design. There is no clutter, and the award is simple.
2. Burger King LinkedIn banner example
Burger King’s design is similar to Amazon’s. It is a simple, horizontal collage of high-resolution images. But instead of focusing on its employees, Burger King showcases their product. The logo is also repeated in the middle image on the chips.
The food looks yummy, the colors are bright and sharp, and it does indeed make me want to go get a burger!
3. Chanel LinkedIn banner example
Chanel has done something very clever with their banner design. They have opted to keep the overall design white, making it flawlessly camouflaged within their LinkedIn company page. Their brand guidelines of precision and clean lines are well executed here, within their banner. You can’t mistake it for any other brand.
4. Chobani LinkedIn banner example
Now, let’s go to another brand that has taken a completely different approach.
Chobani is a food company that focuses on yogurt, probiotic drinks, and oat milk. They emphasize using locally sourced, natural ingredients. Their banner conveys this with a fresh, fruity design that is illustrative and colorful.
They have a simple tagline, focusing on their customers and how important they are to them. This makes the banner seem personalized and attractive to clients.
5. Thermo Fisher Scientific LinkedIn banner example
Of course, you could go the bold route, as in this Thermo Fisher banner example. They have taken a simple image of a close-up scientific find, then toned and colorized it a punchy red, similar to the red of their logo. It’s an effective way to create an eye-catching banner.
6. The Walt Disney Company
It was Walt Disney himself who said “First, think. Second, believe. Third, dream. And finally, dare.” It would appear the company has kept that vision. The Walt Disney Company LinkedIn banner captures all the childhood memories and beloved characters that we love, with a tagline that puts emphasis on the user. They want you to be included in the story and be part of the journey, which is their entertainment. A great way to engage with the user and use imagery to convey emotion.
7. Whole Foods Market LinkedIn banner example
The Whole Foods banner has several elements. Despite its size, it carries images of its employees, the logo, a tagline, and a bold color statement. Yet, it doesn’t feel cluttered at all. The designer has managed to hold that all together by being clever with the use of lines, space, and symmetry.
8. Yosemite Hospitality LinkedIn banner example
Yosemite is a well-known national park in California and uses their LinkedIn profile to promote tourism to their reserve. While other tourism sites might promote family time or popularity, Yosemite has one simple message: it’s one of the most beautiful places on earth.
With a single, high-resolution of just that, they have successfully presented their message in visual form.
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Tips for creating a top-notch LinkedIn banner
There are a few tricks that you can incorporate when designing your LinkedIn banner:
- Use professional tools: There are plenty of free and paid design tools available, but a good place to start would be Adobe, Canva and even Gimp.
- Incorporate brand elements: Remember to use your fonts, colors, and logos in high resolution. You want your brand to look its best!
- Test and test again: If you have a few good ideas, why not try them all out? Use A/B testing with different designs to see what works best.
Get professional on LinkedIn with help from WebFX
If you want to create a LinkedIn profile that is going to pull clients in, attract leaders and entice potential clients and employees, then get WebFX on board. We have over 28 working in digital marketing, creating designs, writing copy, and making our clients POP on social media, including LinkedIn.
We can help you launch your company on a platform that will reach your audience and cater to their needs. Generate more leads on LinkedIn by creating a professional profile. Give us a call on 888-601-5359 to start your LinkedIn journey right now.
Celeste has worked in the online marketing space for twenty years. She has written for sectors including tourism, sustainability, education, lifestyle, food, and marketing. You can find her work featured by Green Building Media South Africa, Stodels Gardening, and The Post House Hotel. In magazines, you may have seen her in The Cape Times, Oprah South Africa, and The Property Magazine. While you can find her writing up on the latest SEO trends and exploring digital techniques during the day, her love of story-telling carries on in enriched games and books after hours.
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