55+ Inbound Marketing Statistics To Show the Value of the Strategy

Are you tired of cold calling prospects to try and get them to buy your products or services? Wouldn’t it be easier if you could have a steady flow of leads come to you instead of you reaching out to them?

If that’s the case, then inbound marketing is the solution you need. Inbound strategies enable you to bring leads to you, so you can start nurturing them towards conversion.

We’ve compiled this list of over 55 inbound marketing statistics to show you the effectiveness and impact of inbound marketing. Keep reading to learn more about how inbound marketing can impact your business!

P.S. Want to get the latest tips and tricks for implementing inbound marketing strategies? Join 200,000 savvy marketers by subscribing to Revenue Weekly!

What is inbound marketing?

Before diving into inbound marketing stats, let’s go over what inbound marketing is. Inbound marketing involves using strategies to attract customers to your business. Instead of using strategies to reach out to prospects, you employ strategies that help them organically discover your business on their own.

What are the benefits of inbound marketing?

We’ve defined but inbound marketing is, but the question remains: Why use it?

There are several benefits to using inbound marketing, including:

Increased effectiveness: Mass marketing isn’t very accurate, since most of the people it reaches aren’t relevant prospects. But inbound marketing fixes that problem.
Easier conversions: Anyone who finds you through inbound marketing will already have an active interest in what you offer, making them easier to turn into customers.
Lower costs: Inbound marketing is a lot less expensive than outbound marketing, since all you’re doing is creating content and waiting for leads to come in of their own accord.
Higher revenue: All of the above benefits come together to help you drive more sales and earn more revenue overall.

We’ll see some other benefits in the stats below, so keep reading to find out more.

Inbound marketing statistics: 55+ stats on inbound marketing

Want to see some stats on the effectiveness of inbound marketing? We’ll break down the list of stats into sections so you can see how inbound marketing works in different areas of marketing. Those sections are:

Keep reading to find out more!

Inbound vs. outbound marketing statistics

When we talk about inbound marketing, we’re usually talking about it relative to outbound marketing (which is where you reach out to users directly, often through paid strategies).

To start our list of inbound marketing stats, let’s look at some statistics that contrast it with outbound marketing:

62% is how much less content marketing costs than traditional marketing. (Source)
75% of inbound marketing strategies cost less than any type of outbound marketing strategy. (Source)
Inbound marketing is 54% more effective than traditional marketing at generating leads. (Source)
Companies that prioritize inbound marketing over outbound save, on average, $14 per customer. (Source)

B2B inbound marketing statistics

Inbound marketing is valuable for all types of businesses, but it’s particularly valuable to business-to-business (B2B) companies. If your business is B2B, you’ll want to use inbound marketing to keep up with your competitors.

Here are some stats about the way B2B companies are using inbound marketing:

88% of B2B marketers already use content marketing. (Source)
69% of B2B marketers have a documented content strategy. (Source)
80% of company decision-makers say they’d rather learn about a company through articles than through advertisements. (Source)
The three inbound content types that B2B marketers focus the most heavily on are blog posts, ebooks, and whitepapers. (Source)
75% of B2B prospects use social media to help them make purchase decisions. (Source)

Search engine optimization (SEO) statistics

SEO services is one of the top inbound marketing strategies for helping you grow your business. SEO helps people discover your business by searching relevant terms in search engines like Google. It’s a great way to bring people to check out your business organically.

Here are some inbound marketing stats that show the impact of SEO:

96% of mobile users utilize Google when searching. (Source)
93% of all online experiences start with a search engine. (Source)
89% of marketers say SEO is successful. (Source)
71% of business-to-business (B2B) clients start product research through search engines. (Source)
70% is how many people research a company on the web before buying from or visiting a business. (Source)
37% of all traffic to ecommerce sites comes from search engines. (Source)
33% of small-to-midsized businesses (SMBs) have a website optimized for search. (Source)
23% of all ecommerce orders are tied directly to organic. (Source)
14.6% is the close rate for search engines, while traditional marketing has a close rate of 1.7%. (Source)

Content marketing statistics

Content marketing involves sharing your knowledge by creating blogs, guides, and other types of content. When you create content and rank in search engines, you create avenues to drive people to your website to learn about your business.

Here are some statistics on inbound marketing regarding content:

Companies that create content see six times more conversions than companies that don’t create content. (Source)
Creating content doubles conversion rate. (Source)
94% is how many more views content with visuals get than content with only text. (Source)
61% of people prefer companies that create custom content. (Source)
60% of people cite company-created content as a source for helping them make purchasing decisions. (Source)
Content generates 54% more leads than traditional marketing. (Source)
53% of companies use content marketing. (Source)
Of that 53%, 51% publish content daily. (Source)

Social media marketing statistics

Social media marketing is a strategy that involves connecting with prospects through platforms like Facebook, Instagram, and Twitter. People choose to follow your business and receive updates from your company, so it’s a great way to connect with prospects that want to hear from you.

Social media post on Facebook from Hydroflask

Here are some inbound marketing statistics that shed light on social media marketing:

96% of people who follow brands on social media interact with those brands. (Source)
91% of companies use social media. (Source)
87% of people visit a brand’s website or app after following them on social media. (Source)
86% of people use social media at least once a day. (Source)
80% got advice about a product to buy from social media. (Source)
78% of users talk about brands they follow on social media to friends and family. (Source)
77% of people buy from brands they follow on social media. (Source)
74% of people follow brands on social media. (Source)
72% of people use social media multiple times a day. (Source)
72% of U.S. adults use at least one social media site. (Source)
70% of marketers name brand awareness as their top goal for their social media strategy. (Source)
70% of Americans use social media. (Source)
65% of people use social media for customer service. (Source)
67% of people increase their spending with a brand after following them on social media. (Source)
59% of marketers use social media for lead generation and sales. (Source)
54% of customers use social media to research products. (Source)
50% of people follow brands on social media to learn about new products or services. (Source)
43% of marketers say identifying and understanding their audience on social media is the top challenge. (Source)

Video marketing statistics

Another inbound marketing strategy you can use to promote your business is video marketing. This strategy involves creating videos to share information with your audience. It’s a great strategy to help you share helpful information with your audience through a visual strategy.

Here are some stats that show the impact of video marketing:

People are 53 times more likely to rank on the first page of Google by using video on your website. (Source)
Customers are 10 times more likely to interact with a video than text. (Source)
5 hours a day is how much U.S. adults spend watching videos. (Source)
139% is how much brand association increases after watching a video. (Source)
92% of people share videos with others. (Source)
90% of people say videos help them make purchasing decisions. (Source)
88% is how much more time users spend on pages with videos. (Source)
86% is how much video improves conversions. (Source)
80% is how much conversions improve on landing pages when there’s a video. (Source)
80% of people say they typically switch between online search and videos when researching products to buy. (Source)
70% of shoppers say they’re open to learning about products on YouTube. (Source)
55% of shoppers say they use videos while shopping in a store. (Source)

Invest in inbound marketing strategies today

Now that we’ve covered this list of stats on inbound marketing, you can see the impact digital marketing has on your business. These inbound marketing stats show you that inbounding marketing strategies are critical for helping your business engage with interested prospects and turn leads into sales.

If you need help launching your digital marketing strategies, WebFX can help. As a full-service digital marketing agency, we offer all the digital marketing services you need to grow your business, including:

We can help you launch a digital marketing strategy that drives results. Contact us online or call us today 888-601-5359 to speak with a strategist about our digital marketing services!

Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more

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55+ Inbound Marketing Statistics To Show the Value of the Strategy

What is inbound marketing?

What are the benefits of inbound marketing?

Inbound marketing statistics: 55+ stats on inbound marketing