Google Ads costs $100 – $10,000 per month with most businesses paying $0.11 – $0.50 per click and $0.51 – $1000 per 1000 impressions on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network.
Methodology
We asked 350 marketers to share how much they spend on Google Ads. Keep reading to discover their answers!
Looking to learn more about how much Google Ads costs and how to optimize your ad spend? Just keep reading this Google Ads pricing guide!
When it comes to Google Ads pricing, there are a few factors that determine your CPC. You won’t always pay your maximum bid amount.
Expert insights from
Kayla J.Internet Marketing Specialist
“Google Ads determines your CPC by looking at your ad’s overall quality and how it compares to your competitors’ ads for that particular search. Specifically, Google will consider your ad’s relevance to the keyword, its expected click-through rate for that keyword, and what the overall landing page experience is like for people who search that keyword.
This means that optimizing your landing pages is just as important as optimizing your ad copy. If you have the most enticing, relevant ads but a slow-loading landing page that doesn’t align with the search intent, then not only could your conversion rate suffer, but your CPC could as well.”
With that being said, let’s dive into the three steps that determine Google Ads cost-per-click:
Now let’s dive into a breakdown of the typical cost of Google Ads! We surveyed 350 marketers to uncover how much they spend on Google Ads. Here’s what they shared!
Key takeaways
61% of businesses pay $0.11 – $0.50 per click on Google Ads
56% of businesses pay $0.51 – $1.00 per 1000 impressions on Google Ads
44% of businesses pay $100 – $10,000 per month on Google Ads
37% of businesses pay $0.11 – $0.50 per click on the Google Search Network
31% of businesses pay $0.51 – $1.00 per 1000 impressions on the Google Display Network
25% of businesses pay $0.51 – $1.00 per 1000 impressions on the Google Search Network
24% of businesses pay $0.11 – $0.50 per click on the Google Display Network
How much does Google Ads cost in 2024?
Google Ads costs $100 – $10,000 per month (45% of respondents) with most businesses paying $0.11 – $0.50 per click (61% of respondents) and $0.51 – $1000 per 1000 impressions (56% of respondents) on average in 2024. Like we mentioned above, Google Ads pricing varies depending on multiple factors, like the keywords you target, your industry, and whether you advertise on the Google Search Network or the Google Display Network.
[Summary] Google Ads pricing
Check out a summary of the cost of Google Ads on the Google Search Network and Google Display Network below!
It’s important to note that these numbers are only averages, and you may spend more or less depending on your unique business and ad targeting.
Google Ads pricing FAQs
Curious about the Google Ads price per month? Have other questions? We’ve got you covered. Get answers to common questions about the cost of Google Ads below!
PPC management from an agency costs $501 – $3000 per month on average (36% of respondents). Agencies often charge different rates for PPC services, and some may charge hourly. How much you’ll spend will depend on the pricing model you choose and your chosen agency.
Businesses can also streamline internal PPC management with free and paid PPC software, like WordStream, Shape, or Acquisio. While optional, these tools can help your company optimize bids, evaluate ads, and more.
If you opt for a paid PPC management tool, prices range from $15 to $800 per month. Now that you have a background in the basics of Google Ads’ costs, are you ready to learn more about the platform and the ad auction that influences how much Google Ads costs your business? Just keep reading to get started!
How does Google Ads budgeting work?
When you start advertising on Google, you’ll come across several terms related to Google Ads costs, including:
Budget: The amount you’re willing to spend over 30.4 days for a campaign on a per-day basis.
Bid: The amount you’re willing to spend for a click on your ad.
Spend: The amount Google deducts from your budget when an ad wins an ad auction.
Cost: The actual amount you pay for a click on your ad.
While most companies spend $100 to $10,000 per month on Google Ads, there isn’t a definitive answer to the question, “How much does Google Ads cost?” and that’s for good reason.
How much you spend on Google Ads is entirely up to you. The right Google Ads spend for your business depends on numerous factors, including ad performance, your industry, your goals, the tools you decide to use, and more.
Whatever approach you decide to take, Google Ads is a fantastic advertising method for almost any business out there. Worst case scenario, you might lose some of your budget on an unsuccessful test campaign.
But when you realize what you stand to gain from a successful Google Ads campaign, you’ll be asking why you didn’t give it a shot sooner! If you’re looking for help building your Google Ads budget, as well as developing your campaign, our PPC management services for Google Ads can help.
Just contact us online or call us at 888-601-5359to speak with an experienced strategist about Google Ads pricing for your business!
PPC Calculator
Calculate your estimated PPC and Google Ads costs now with our free calculator!
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more 
